Verbatim Coding
Our verbatim coding services transform open-ended survey responses into structured, reliable, and insight-ready qualitative data that integrates seamlessly with quantitative analysis—empowering research teams to make confident, evidence-based decisions.
Our Verbatim Coding Approach
Our structured verbatim coding approach ensures that open-ended responses are analyzed consistently and objectively while preserving the true voice of the respondent.
- ✔ Capturing the authentic voice of the customer
- ✔ Revealing key drivers behind attitudes, behaviors, and preferences
- ✔ Identifying emerging themes, pain points, and unmet needs
- ✔ Supporting accurate segmentation and profiling
We follow a rigorous coding framework combining manual expertise with AI-assisted techniques, ensuring scalability without compromising accuracy or consistency.
- ✔ Development of customized and client-approved codeframes
- ✔ Multi-level quality checks and inter-coder reliability
- ✔ Support for multi-language and multi-market studies
- ✔ Seamless integration with survey data and reporting outputs
Results You Can Rely On
With our verbatim coding expertise, open-ended feedback becomes a powerful source of insight rather than a processing challenge.
The outcome is reliable, consistent, and insight-rich qualitative data that strengthens research findings, enhances storytelling, and drives informed business and strategic decisions across markets.